Want to Place a Product in a TV Show? Buy Airtime Too

WANT TO PLACE A PRODUCT IN A TV SHOW? BUY AIRTIME TOO
[SOURCE: AdAge, AUTHOR: Marc Graser]
According to a "Product Placement Valuation Study" released by Nielsen Media Research today, 57% of viewers recognized a brand when viewing an integration in combination with a commercial, vs. nearly 46% of those who only watched a commercial. But that doesn't mean consumers will buy the products. Whether the brand was presented as a product placement, TV commercial or both, a little more than one-third of all viewers expressed high interest in the brands they were able to recognize. The study specifically examined brand awareness, brand attitude and purchase interest.
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