Gannett Goes Hyperlocal With HighSchoolSports.net

Though still without a chief digital officer since May, Gannett is continuing to broaden its online strategy. The company is bringing its HighSchoolSports.net to its Gannett Digital Network and will create 100 hyperlocal sites that will be co-branded with its community papers.

Gannett hopes to reach about 9.4 million users with this hyperlocal extension as it also works on rounding out its digital marketing plans for the areas it operates in. In addition, Gannett flagship USA Today will also be able to tap that additional local coverage.