Be Mobile or Be Dust

[Commentary] A new report from Burson-Marsteller and Proof Integrated Communications finds:

• Companies who are not already engaging with stakeholders via mobile are missing infinite business and revenue-generating opportunities created by exponential mobile growth. And, once mobile is even more pervasive in a few years, businesses who are not in the mobile space risk being squeezed out by competitors.
• Mobile users are not passive. They seek information, manage personal finances, interact with others and shop. They are seeking content and tools relevant to their needs.
• Mobile is not just for young people. Eighty-two percent of seniors use their mobile phones for information and learning.
• Location-based targeting is the a critical distinction that makes mobile communications more powerful than other channels. Knowing where a mobile user is - whether if be in a store, with friends, at a restaurant or at the office - can help businesses know which content is most relevant to deliver to the consumer at that moment.