Last updated: February 21, 2008 - 4:51am
YOUNG FAVOR INTERNET OVER TV
[SOURCE: Reuters]
The rise of high-speed Internet and the explosion in online video content is fueling a widespread decline in the number of people watching television according to a worldwide study by Ofcom. On average around one-third of consumers with broadband access watch less television since going online the findings, which sampled a thousand people in each country, concluded. Alongside tech-savvy younger generations watching traditional TV channels on their PC or laptop, instant messaging, blogging, social networking sites such as MySpace and user generated content sites including YouTube are driving more and more to ditch old fashioned sit-and-watch viewing habits. Aided by the increased choice on-line, users are switching off the television and changing the way they consume media by tailoring what they watch to their personal tastes.
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