TV Industry Needs To Produce More Quality Multicultural Programming

With the continued growth of the multicultural population in the U.S., the television industry should be producing more quality, diversity-themed television programming that reflects the views and culture of multicultural audiences, according to several television executives speaking at the 24th Annual National Association for Multi-Ethnicity in Communications (NAMIC) conference. Panelists lamented the lack of television shows targeted African-American, Hispanic-American and Asian-American viewers. Ligiah Villalobos, writer/producer for Nickelodeon's animated toddler-targeted series Go Diego Go, said the networks are still unwilling to take risks in developing such programming even though there's a desire among multicultural audiences to see their images and stories on the small screen.