Journal Register Company Launching Hyperlocal Portal to Serve Philadelphia

Journal Register Company, a local news and information company, is launching a hyperlocal news and advertising portal serving the Philadelphia area. Powered by Outside.in, Inc., the yet-to-be-named portal will provide locally relevant news based on the users' location and interests. The site will feature content from Journal Register Company newsrooms, as well as the Company's growing number of community publishing partners -- all of whom will receive additional exposure and traffic. The Company serves 299 communities in Greater Philadelphia through 134 multi-platform products and earlier this month expanded its Digital First advertising initiative by expanding its partnership with Yahoo! into Philadelphia -- the nation's fourth largest DMA.