'Traditional' Local Media Revenue on Decline

BIA/Kelsey expects total local advertising to grow from $130.6 billion in 2009 to $145.2 billion in 2014. But within that group, BIA forecasts traditional local media declining from $115.1 billion in 2009 to $110 billion in 2014. BIA/Kelsey sees mobile local advertising revenues increasing from $213 million in 2009 to a whopping $2.02 billion in 2014, according to the research firm's U.S. Local Media Forecast (2009-2014). BIA/Kelsey defines mobile local advertising as advertising that is targeted based on a user's location and/or advertising that is "locally actionable."