Two-Thirds of Net Users Visit Newspaper Sites

Newspaper companies attracted 102.8 million unique visitors to their websites in September - - almost two-thirds (61 percent) of all adult Internet users. The analysis, performed by comScore for the Newspaper Association of America, also indicates that newspaper websites stand out in today's consumer landscape, reaching 55 percent of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year. In addition to audience strength, September comScore data also points to engagement, with newspaper website users generating nearly 4.1 billion page views and spending more than 3.3 billion minutes browsing the sites.