Political Ads: Get Ready for the "Google Blasts"

If you're sick of political advertisements, you're probably planning on turning off the boob tube this coming weekend, since the final days before an election is historically when campaigns flood television programming with last-minute appeals. But if you want to completely avoid the new mud-slinging, you might need to stay off the Web too. And maybe your cellphone as well.

Campaigns across the country have a new weapon in their armory -- online advertising network blasts, also called "Google blasts." And we're not talking about the AdWords text-based messages that appear next to your results on Google Search. We're talking full-color display ads (banners, videos, and others) that appear on the millions of sites--on both computers and mobile devices -- that get their ads from the Google display ad network.