Last updated: February 21, 2008 - 5:19am
NEXT DIGITAL STEPS LEADS TO CONTENT NEAR YOU
[SOURCE: The Hollywood Reporter, AUTHOR: Diane Mermigas]
[Commentary] This year, localization will emerge a powerful catalyst for transforming old media into new, forging unique online revenue streams, and generating indispensable content, all as close as consumers' own backyards. The creative mining of the local businesses, services, resources and interests so ingrained in our everyday lives can take the personalization of digital broadband interactivity, as well as the profits of participating companies, to the next level and remind struggling newspapers, radio and TV stations of how they can more ingeniously tap what was once their exclusive domain.
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