Four Ways Social Media Will Change TV

Twitter -- and social media more broadly -- is becoming a critical method of content discovery, feedback and shared experience for TV today. While shared viewing and new content created by real-time web is part of how social media will change TV, the implications of social media integration in and around TV content will have a much bigger impact. There are four major areas where social and real-time web will change the face of TV: 1) Curated channels and guides, 2) Shared TV experiences, 3) Analytics for viewing and ad campaigns, and 4) Commerce.