Originally published: November 17, 2010
Last updated: November 17, 2010 - 7:08pm
Cable operators suffered their greatest three-month decline in TV subscribers in 30 years, according to one research firm. Still, there is no widespread evidence of cord-cuttng across the industry -- as both telcos and satellite operators picked up enough subscribers to mitigate an overall drop in those willing to pay for TV service.
SNL Kagan estimates that cable operators lost 741,000 basic video customers in the July-September quarter, compared to the April-June period this year, the largest drop for a quarter since Kagan began tracking the figures in 1980. And of the approximately 100 million homes that pay for service, cable's aggregated share continued to decline, falling from 62.9% in the third quarter of 2009, to 60.3% this year for the period. But as the cable slide occurred, the combination of telcos AT&T and Verizon, and DBS operators Dish Network and DirecTV, posted an increase in subscribers. So overall -- on the critical gauge on potential cord-cutting -- there was an industry-wide drop of 119,000 subscribers, according to Kagan.
- Kagan: Cable Has Bright Future
- SNL Kagan: Cable Subs Fall In 15 Biggest Markets
- Premium TV Nets Add Subscribers, Momentum
- Is video cord-cutting for real?
- By 2019, Telecoms Get More Viewers, Cable Less
- Cable groups suffer as viewers switch to video streaming
- Average Pay-TV Bill Is Up 3% From Last Year To $73.35 Monthly: Leichtman
- Retrans Costs On The Rise
- Evidence Grows on TV Cord-Cutting
- Comcast cuts cost of entry-level cable package 25 percent
- Satellite Adds Video Subscribers, Cable Dips
- SNL Kagan: Some Carriers Are Willing to Ditch Your Favorite Channels
- Pay-TV Subscriber Losses Felt at Cablevision, Dish
- Cable’s Real Challenge Is Not Cord Cutters, But ‘Cord Nevers’
- Americans Are Dumping Cable TV, but Execs Say Economics to Blame