Verizon Rethinks Pricing


Location:
Verizon Communications, 140 West St, New York, NY, 10007, United States

Verizon Communications is exploring ways to charge consumers based on the speed of their wireless data connection in addition to the amount of data they use.

Chief Executive Ivan Seidenberg said that such a pricing change would be made possible by the carrier's migration to a fourth-generation, or 4G, network. The network, which promises higher top speeds, will be available in 38 cities by year end. Seidenberg said, however, the carrier hasn't committed to any plans yet. US carriers are beginning to tinker with the limits of how many websites, videos and songs a person can download each month on their cellphone. But Verizon is considering another option: delivering faster data speeds at premium prices.

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