Originally published: November 23, 2010
Last updated: March 10, 2011 - 1:59pm
A new study ranks the National Aeronautics and Space Administration as the most savvy user of social media and online strategies among public sector organizations surveyed.
Coming in second behind NASA was the White House, followed by the animal rights group People for the Ethical Treatment of Animals, the U.S. Army and the Democratic National Committee. Following just two spots below was the DNC's rival, the Republican National Committee.
The study, authored by New York University Professor Scott Galloway, George Washington University Business School Dean Doug Guthrie and others, measured the effectiveness of public organizations' social media and online strategies. The first annual Digital IQ Index measured the effectiveness of an organization's website, digital marketing, as well use of social media, and mobile strategies. "Social media and other online strategies are critical tools that public sector organizations use to encourage transparency, engage constituents, and serve the public in an era of cost cutting," Guthrie said in a statement. "Our leaders and public sector organizations need to embrace these powerful new tools." Coming in second behind NASA was the White House, followed by the animal rights group People for the Ethical Treatment of Animals, the U.S. Army and the Democratic National Committee. Following just two spots below was the DNC's rival, the Republican National Committee.
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