AT&T: My Community Is Bigger than Yours

AT&T: MY COMMUNITY IS BIGGER THAN YOURS
[SOURCE: BusinessWeek, AUTHOR: Olga Kharif]
AT&T plans to send a new message. A number of TV ads starting this weekend will show people placing calls to friends across the country—for no charge. The tagline: "Call 100 million AT&T customers for free." The AT&T Unity plan, which provides for unlimited calling among AT&T's wireless and landline customers, is unprecedented, analysts say. "This is the first time in the U.S. that we have a community across both fixed and mobile phone service," says Mark Winther, an analyst with consultancy IDC. It's also AT&T's way of thumbing its nose at smaller rivals that are slimming down even as AT&T becomes the biggest U.S. phone company through the acquisition of BellSouth.
http://www.businessweek.com/technology/content/jan2007/tc20070119_910354.htm?chan=top+news_top+news+index_technology