Tracking Who's Saying What About Whom

TRACKING WHO'S SAYING WHAT ABOUT WHOM
[SOURCE: Washington Post, AUTHOR: Kim Hart]
Companies ranging from movie studios and television networks to automakers and burger chains hire professional Web surfers to scour the Internet for any mention of their brands. Over the past few years, the "online analysts" have helped the companies track their reputations, found ways to get their products noticed and joined online conversations to help steer them the way clients want them to go. More recently, as the explosion of blogs, social networks and video-sharing sites has driven big companies to recognize the role of Internet image in protecting their bottom lines, traditional media companies and private investors are seeking to buy Web-savvy start-ups that have a toehold in cyberspace.
http://www.washingtonpost.com/wp-dyn/content/article/2007/01/28/AR2007012801032.html
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