TV Stations Prepare for $1 Billion Presidential Ad Onslaught

TV STATIONS PREPARE FOR $1 BILLION PRESIDENTIAL AD ONSLAUGHT
[SOURCE: AdAge, AUTHOR: Ira Teinowitz]
The 2008 presidential race is shaping up to be an embarrassment of riches -- and possibly headaches -- for TV markets across the country. Amid mouthwatering visions of more than $1 billion in spending on the most wide-open race since the TV era began, stations will have to devise some way to handle the rush when close to two dozen candidates come knocking at the same time. And some local TV stations will look to the web for help. Many managers said stations will boost their websites, using them to deliver additional news coverage and more ad availability. Even though it's only January 2007 and basics such as the once-set-in-stone primary and caucus schedule have yet to be resolved, Evan Tracey, chief operating officer of TNSMI/Campaign Media, said advertising could well start in force this summer, with candidates trying to introduce or establish themselves early.
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