2010 Local TV Revenues Expected to reach $18.5 Billion

Politics and automobiles gave the over-the-air local television industry a much needed revenue injection in 2010, leading BIA/Kelsey, adviser to companies in the local media space, to raise its estimate for the year to $18.5 billion, a 17 percent increase from 2009. In the fourth edition of the quarterly Investing In Television Market Report, BIA/Kelsey also forecasts an 8% decrease in local television revenues in 2011, a more pronounced decline due to this year's unusually robust political campaign season.