Industry needs to tell own side of Network Neutrality story


[Commentary] Is the lack of understanding of network neutrality issues by mainstream users the fault of telco opponents on this issue, or carriers and industry vendors themselves?

DPI, policy and charging vendors have to pitch in to help stave off those attacks. And, carriers should pay attention to what their customers fear and then educate them so they don't lose customer loyalty. Before launching successful marketing and education campaigns to address these fears and misconceptions, carriers and their suppliers need to take the first step and read what the public is saying. The danger is that without an effort by the telecom industry to tell its own story about Net Neutrality, the history of this issue will be written by others – namely Web and over-the-top players that ultimately have their own corporate interests to represent.

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