The Great Mashup of 2011

[Commentary] Here's some likely developments in media we're likely to be talking about in 2011:

1) The end of verticals: What if there were no such thing as television, print, Web and radio? What if they were all just one big blob of media?

2) Hybrids for the news highway: As the ad models that traditionally paid for news disappear, various hybrids of news gathering and publishing are emerging.

3) Televised social media: Look for a developing fight over who owns and programs the crawl at the bottom of the television screen.

4) The nonlinear grid: So called “linear television,” programming from both broadcast and cable on a channel-certain location, is in for significant disruption, and the habit of tuning in at a specific time for a favorite program will seem pretty last century.

5) Print looks for a payday: Efforts to draw more revenue out of consumers at a time when print advertising revenue is tough to come by — online advertising revenue surpassed newspaper revenue for the first time last year — will be watched closely.