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Submitted: January 9, 2011 - 6:45pm
Originally published: January 9, 2011
Last updated: January 9, 2011 - 7:00pm
Originally published: January 9, 2011
Last updated: January 9, 2011 - 7:00pm
Source:
GigaOm
Author:
Ryan Kim
Location:
Apple, 1 Infinite Loop, Cupertino, CA, 95014, United States
App analytics firm Distimo shows that 2010 was the year of mobile in-app purchases, reporting that 49 percent of the revenue on iPhone apps came from in-app purchases in both free and paid apps.
The news underscores the importance of in-app payments and the emergence of the freemium model as a major revenue driver for mobile app makers. In its year-end report, Distimo said in-app purchase revenue for free iPhone apps accounted for 34 percent of all revenue, while purchases in paid apps represented 15 percent. Overall, in-purchase revenue has grown to 49 percent from 36 percent in June.
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