How TV Stations Can Win Big in 2008 Elections

HOW TV STATIONS CAN WIN BIG IN 2008 ELECTIONS
[SOURCE: tvnewsday, AUTHOR: Mark Effron markeffron@gmail.com]
[Commentary] A billion dollars in advertising is up for grabs in the presidential campaigns now getting underway. That’s on top of all the money that will be spent on TV by Senate, House, gubernatorial and local candidates and advocacy groups. The experts agree: More money than ever before will be spent on media leading up to the 2008 elections. Are broadcasters poised to get their share? Effron offers six steps to make the most money off of the democratic process: 1) television stations should create separate political areas on their web sites, 2) the site should be fed with additional political reporting, 3) the site should include "controversial and entertaining video content that can be e-mailed around by... viewers", 4) the site should be updated often, 5) the site should provide depth of coverage, and 6) the site should be marketed "like crazy." (Yes, right, the broadcaster should do everything it is licensed to do over-the-air on the Internet instead.)
http://www.tvnewsday.com/articles/2007/02/08/daily.5/

* The 2008 ad blitz begins
Presidential campaign advertising will start hitting the airwaves in the coming months, far earlier in the election cycle than during the 2004 race, and the ads will barrage the American public for much longer, delivering a windfall to television and radio stations, industry experts say.
http://thehill.com/thehill/export/TheHill/News/Frontpage/020907/blitz.html