Teaching the Transition

TEACHING THE TRANSITION
[SOURCE: Multichannel News, AUTHOR: Ted Hearn]
With almost exactly two years to go, three major trade organizations this week will detail a coordinated campaign to educate American consumers that their rabbit-ear-style television sets could soon be useless. The National Cable & Telecommunications Association, the National Association of Broadcasters and the Consumer Electronics Association are in final planning stages for a press conference, where they will unveil a nationwide public-relations offensive to tell consumers that conventional, over-the-air analog television sets will be obsolete early in 2009. The three trade groups, while often in conflict, decided to create a unified campaign to inform 300 million U.S. citizens of the imminent change, in response to claims from key Congressional leaders that their industries had the scale and resources to do so.
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