Building a Conversation, One Radio Show at a Time

BUILDING A CONVERSATION, ONE RADIO SHOW AT A TIME
[SOURCE: New York Times, AUTHOR: Felicia Lee]
For the past 13 years, Tom Joyner has been the host of “The Tom Joyner Morning Show,” which is dedicated to offering what he thinks blacks need: an unfiltered conversation about black life and black issues from a black perspective. Far less known outside African-American communities than other radio talk-show hosts like Rush Limbaugh or Howard Stern, Mr. Joyner has an estimated eight million listeners in a given week in the roughly 120 markets where his show is syndicated, making it the nation’s largest black-oriented radio show. Representative Jesse L. Jackson Jr., Democrat of Illinois, said that black radio was “probably the most central vehicle for communicating with the masses of African-Americans.” And within that niche, he continued, Mr. Joyner’s show is “the pre-eminent vehicle.”
http://www.nytimes.com/2007/02/13/arts/13joyn.html
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