Googlection 2008

GOOGLECTION 2008
[SOURCE: techPresident, AUTHOR: Michael Bassik]
[Commentary] As more and more candidates declare their intention to run for president in 2008, more and more Americans will turn to search engines like Google and Yahoo! to find their websites. So, at a minimum, I expected all 17 of the presumed candidates to have purchased keywords on Google and Yahoo!. For between $.10 and $.25 per click, candidates can make sure they’re directing traffic from potential supporters to the proper website. To my surprise, only six of the 17 presumed candidates have purchased keywords on search engines. And if you take a closer look, it’s the Republicans who are doing a significantly better job of using search to communicate with the electorate. That said, no candidate seems to be using search to reach voters searching for information on specific issues. For example, no candidate website appears in the top results when searching for terms like “global warming” or “war in Iraq” or “energy independence.” It’s time all candidates recognize the power of search to drive highly-targeted traffic to their fledgling websites.
http://www.techpresident.com/node/42