Comcast Leaders Aim to Reassure NBCU

Comcast CEO Brian Roberts and incoming NBC Universal CEO Steve Burke moved to reassure NBC Universal staffers that they want the company to be the kind of company where they'll want to work.

Roberts said that new management is bound to make "some mistakes," but that while "we are in business for profit . . .we can stand for so much more than that." Burke said that the new NBCU will have many opportunities to take its programming and put it into new distribution systems. NBC is "the only major broadcast network with multiple entertainment channels and shame on us if we can't find a way to take advantage of that." But Burke made it clear that he wanted things to work Comcast's way. He said Comcast grew through acquisitions and that his strategy was "to hit the ground running and make it very clear what the company's all about." In a year, if he's successful, everyone will "know what this company's all about."