In their TV tastes, the rich are different

IN THEIR TV TASTES, THE RICH ARE DIFFERENT
[SOURCE: Media Life, AUTHOR: Kevin Downey]
Let me tell you about the very rich. They are different from you and me... according to a report from Magna Global, using analysis of Nielsen Media Research ratings, the rich have their tastes in TV programming, too. Programs enjoyed by the very rich include ABC’s “Saturday Night Football” and “What About Brian” as well as NBC’s “Friday Night” and “30 Rock.” All four rank in the top 15 among affluent viewers measured on median income, but none ranks higher than 80th among the general household population. While a couple of the shows matched with the general viewing public’s favorites, like No. 1 “Desperate Housewives,” most were quite different. That skew in preferences is also seen in the networks favored by rich viewers. Though NBC has slid from first to fourth place in 18-49s over the past few years, it ranks No. 2 in median household income behind only ABC, and it has seven of the top 20 shows in median income.
http://www.medialifemagazine.com/artman/publish/article_10573.asp