Too Soon? Two-Year Prez Race Could Lead to Marketing Miscues, Burnout

TOO SOON? TWO-YEAR PREZ RACE COULD LEAD TO MARKETING MISCUES, BURNOUT
[SOURCE: AdAge, AUTHOR: Ira Teinowitz]
It's only the third month of 2007, but the race is well under way to see who'll get the keys to the White House come January 2009. At a point in previous election cycles when the forerunners were just getting ready to declare, the major candidates this time around will already have raised $20 million -- each -- and suffered through any number of ups and downs in the media. Is it too much, too soon? Is it illogical and unhealthy for democracy, something that will lead to public burnout and raise new financial bars for future candidates? Or is it simply a function of new media and the ultimate vindication for the strategy pioneered by Howard Dean in 2004?
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