The Power and Appeal of Community

The community manager has become the job role du jour for organizations that have embraced social media, particularly those with online customer service functions. There's a Facebook community managers group of 85 Sydney based member (and growing) where client-side and agency staff discuss the challenges, opportunities, technicalities and nuances of developing and maintaining communities of interest for brands and products. So why all the fuss? How did community become the must-have social media accessory of the season? I want to look at three examples, rather serious examples in fact, of how community thrives in society. To avoid diluting the importance of these events I won't go into too much detail about the link between these examples and what this means for your business - hopefully you'll get there yourself.