Mobile App Revenue to Reach $38 Billion by 2015, Report Predicts

Forrester Research, the market research company, estimates that the revenue created from customers buying and downloading apps to smartphones and tablets will reach $38 billion by 2015.

The report, written by John McCarthy, an analyst at Forrester, also predicts that the enterprise business opportunities for apps will grow vastly over the next four years. In Mr. McCarthy’s view, corporations will spend up to $17 billion creating apps for their products and working with third-party services and companies that manage these apps. There will also be corporations that will build private applications meant for internal purposes, he says. McCarthy estimates that the combined revenues from mobile applications, services and business management will reach $54.6 billion a year by 2015.