Advertisers Defend Graphic Shows

ADVERTISERS DEFEND GRAPHIC SHOWS
[SOURCE: Multichannel News, AUTHOR: Linda Moss]
The head of a media watchdog group, which targets sponsors of TV shows it finds objectionable, was in the lion’s den Tuesday, drawing a somewhat hostile response from a group of national advertisers. Tim Winter, president of the Parents Television Council, plead his case for sponsors to be more careful about where they put their ad dollars during a panel at the 2007 Association of National Advertisers TV Forum. But during the session on “Media Advocacy Groups: Friend or Foe?,” three attendees complained to Winter about the PTC’s tactics, with one audience member suggesting that advertisers should be able to take action for “restraint of trade” when angry emails or phone calls from advocacy groups flood their companies.
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