Single Sponsor to Allow ABC News to Air Ad-Free

SINGLE SPONSOR TO ALLOW ABC NEWS TO AIR AD-FREE
[SOURCE: AdAge, AUTHOR: Claire Atkinson]
ABC's "World News With Charles Gibson" will air without commercials four times in April, thanks to marketers who are stepping up as presenting sponsors, including CVS, following a deal via Hill Holiday. The remaining sponsors are yet to be named. The commercial-free broadcasts will air on April 2, April 9, April 16 and April 23. Carat USA negotiated the remaining commercial support. In addition to regular news of the day, ABC will air a series called "Key to the World," reported by Bill Weir. The deal will add five minutes to the broadcast and enable it to run ad-free on those nights. The aim of the series is to open up areas of the world U.S. viewers may not know much about [that is -- we haven't gone to war with yet]. The first special will look at the devastating effects of global warming on Kiribati, a nation of 33 islands in the Pacific Ocean.
http://adage.com/mediaworks/article?article_id=115692