FCC Cites Stations For CW Ad

FCC CITES STATIONS FOR CW AD
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
On Friday, the FCC admonished Media General's WCBD-TV Charlotte and WNCT-TV Greeneville in North Carolina for airing a program-length commercial and calling children's educational TV. The stations asked not to be sanctioned and pointed out that the violation was a national ad for Cocoa Pebbles that ran in a December 23, 2006 airing of the a CW network show that featured "very small" images of characters from "Xiaolin Showdown." The Commission said the violation was isolated and did not fine the stations, but instead gave them what amounts to an official black mark in its file. That black mark also covered the WCBD's failure to publicize the existence and location of its children's TV reports, which must be on public file and available for inspection. The FCC admonished three stations for kids TV violations Friday in a string of such actions over the past several months. It also admonished WSTR-TV Cincinnati for a 90-second overage of the kids TV advertising caps and a program length commercial for a 2002 airing of a Gameboy E-Reader ad in a Pokemon program. The ad has gotten the FCC's attention before.
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