Google announces anti-counterfeit measures

Google has launched a three-pronged approach to deal with businesses attempting to sell counterfeits goods online.

First, it will address reliable AdWords counterfeit claims within 24 hours.

Second, it will work with brand owners to identify counterfeiters and possibly expel them from the AdSense network.

Finally, it has launched a center help page for reporting counterfeits.

“Ads for counterfeits aren't just bad for the real brand holder — they’re bad for users who can end up unknowingly buying sub-standard products, and bad for Google too,” wrote Google senior VP and general counsel Kent Walker in a blog post. Google has also been working on its algorithms over the past few weeks, recently enabling a feature that lets users block sites from searches.