Brits spend more time on social media than anything else online

After toppling Google in the US in early 2010, Facebook became the UK’s number one website at the end of last year – but only for a day. New figures from Experian Hitwise, the online measurement firm, found that social networks such as Facebook, YouTube and Twitter then went on to overtake entertainment websites in January, to become the UK’s top internet activity for the first time. But in spite of its rapid growth, Facebook still lags Google in the individual site rankings. After overtaking search last year, social media now accounts for 12.4 per cent of all time online, with total traffic to such sites up 17 per cent last year according to Experian Hitwise.