Searching for Ads Offline

SEARCHING FOR ADS OFFLINE
[SOURCE: New York Times, AUTHOR: Miguel Helft]
If there was any doubt about the scope of Google’s ambitions in the advertising world, one of its recent job postings should dispel them: It seeks a “head of national TV sales” to help build “a world-class national TV advertising sales team.” Then there is radio. Google’s chief executive, Eric E. Schmidt, said last year that the company would eventually have 1,000 employees dedicated to radio advertising alone. Google may one day rock the television and radio advertising markets. But its TV plans have yet to take shape, and its other efforts to extend its dominance over online advertising into offline media like newspapers and radio are inching along. The early results are mixed, suggesting that Google’s successful transition from online kingpin to credible player in traditional media is far from assured.
http://www.nytimes.com/2007/03/29/technology/29google.html
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