Last updated: February 21, 2008 - 6:32am
HISPANICS AND MEDIA
[SOURCE: Media Daily News/Online Media Daily]
Two articles based on new data from a Telemundo and Experian Simmons Research survey. 1) Online Hispanics consume media and technology at a higher rate than the general U.S. population. Some 80% of Hispanics with Internet access connect using broadband, and combining content from TV and the Internet is a key factor to enriching their media experience. 2) Hispanics are avid consumers of all media--more so, in fact, than the general U.S. population. And they expect TV and Internet content to be delivered in tandem.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=57853&Nid=28779&p=368626
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=57857&Nid=28776&p=368626
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