Last updated: March 30, 2011 - 3:57pm
African-American U.S. homes used their televisions more than all other U.S. ethnicity groups, double the amount of Asians, who watch the least TV.
African-Americans were at 7 hours and 12 minutes per day, more than the U.S. average of 5 hours and 11 minutes, according to Nielsen. White TV homes were at 5 hours and 2 minutes; Hispanics, 4 hours and 35 minutes: with Asians at 3 hours and 14 minutes. White homes added more DVR ratings points to TV shows than any other ethnicity -- 5.0 ratings giving a 15.4% lift over live airings. Total U.S DVR average is adding 4.3 rating points for a 13.0% gain over live TV airings. Asian households give programs a 13.8% lift -- 3.1 rating points; Hispanics, 7.2%, 2.4 rating points; and African-Americans, 6.9%, 2.7 rating points. On average, 38% of U.S. TV homes have a DVR. White TV homes were the highest: 40%; Hispanic homes, the lowest, 30%.
Links to Sources
- Login or register to post comments
- Email this page
Related
- Minority Groups Heaviest Users Of Mobile Net
- The Hard Sell
- Nielsen Calls Hispanics, Asians Fastest-Growing Segments
- PSA Gets DTV Word Out to African-American, Hispanic Homes
- Among Mobile Phone Users, Hispanics, Asians are Most-Likely Smartphone Owners in the US
- Digital Families: More Ethnic, More Media Diversity
- Lower-Income and Less Educated Still Face Broad Digital Divide
- Minorities Dominate Use of New Media
- Minorities most active on mobile phones
- Hispanic TV Homes Jump to 40% This Season
- 9.6 Million Households Still Unprepared For DTV Switch
- Media Tune in to Ethnic Audiences
- Broadband Adoption Rises but Digital Divide Persists
- Nielsen Charts Increase In Hispanic TV Homes
- The Switch from Analog to Digital TV
Location
Ratings
Login to rate this headline.

