Yahoo Strikes Ad Deal With More Papers

YAHOO STRIKES AD DEAL WITH MORE PAPERS
[SOURCE: New York Times, AUTHOR: Miguel Helft]
After a flurry of deal making over the last few days, Google and Yahoo, two giants of the online advertising business, are set to encroach on each other’s turf even more aggressively than before. On Monday, Yahoo announced a broad deal with publishers representing 264 newspapers to sell national advertising across their Web sites. It may be the clearest sign to date of the company’s efforts to extend its advertising platform beyond the panoply of Yahoo sites. The move follows Google’s announcement on Friday of its plans to acquire DoubleClick for $3.1 billion, a bold move into the market to deliver display and graphical advertising to Web sites. It is a business that Yahoo dominates, and one in which Google — the leader in search-based text advertisements — has failed to gain much traction.
http://www.nytimes.com/2007/04/17/technology/17search.html
(requires registration)

* McClatchy Newspapers Join Yahoo's Ad-Sharing Alliance
http://www.washingtonpost.com/wp-dyn/content/article/2007/04/16/AR2007041600540.html