More Media Time, on Various Screens


Author: Alex Mindlin
Location:
Edison Media Research, 6 W. Cliff St, Somerville, NJ, 08876, United States

Americans are spending about 20 percent more time consuming radio, television and the Internet than they were a decade ago, according to a survey by Arbitron and Edison Media Research, a polling firm and radio market researcher. That jump reflects in part a rise by 26 percentage points in the number of Americans with access to the Internet. But it also speaks to the increasing ubiquity of smartphones, which have brought media into what were once silent spaces. The telephone survey of 2,020 people also found that those who watch a lot of television — more than 8 1/2 hours a day — skewed older than the population at large, while those who used the Internet often tended to be younger.

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