Last updated: April 12, 2011 - 8:16am
Amazon is shaving another $25 off the price of its Kindle e-reader, this time with the help of advertisers.
The newest Kindle is $114. Amazon will sell its e-book reader at the lower price by showing ads as screen savers and at the bottom of the home screen, and by selling special offers, similar to Groupon and other daily deal sites. The ads are the latest step in Amazon’s transition from e-commerce retailer to full-fledged digital media company. By selling ads that will show up next to digital content, Amazon is laying further groundwork that could enable it to someday sell tablet computers that would compete with Apple and Google Android tablets. Amazon is also showing how far it is willing to go to remain a front-runner in the e-reader price wars. The new Kindle is $35 less than Barnes & Noble’s least expensive Nook and $66 less than Sony’s least expensive Reader. It is also several hundred dollars cheaper than an Apple iPad.
- Amazon Unveils $199 Kindle Fire Tablet
- With Kindle, the Best Sellers Don't Need to Sell
- Publishers to Get More Revenue Share From Amazon's Kindle
- Tension mounts in e-reader saga
- The E-Reader Revolution: Over Just as It Has Begun?
- To battle Kindle, German booksellers partner with Deutsche Telekom on new e-reader
- Publishers: E-books were 'disrupting the industry'
- Why it makes sense for Amazon to open its own stores
- Amazon launches larger-screen Kindle for $489
- Why is the State Department paying Amazon $16.5 million for 2,500 Kindles?
- How To Get Rid Of Ads On The New Kindle With Special Offers
- Amazon to Allow Kindle Fire Users to Pay to Block Ads
- Amazon's grip tightens on the entire book-publishing chain
- Looking to Big-Screen E-Readers to Help Save the Daily Press
- Celebrating National Consumer Protection Week