Internet-Connected TV Scores With Netflix Users

Although more U.S. homes have Internet-connected TVs, watching online video on TV is still a small entertainment activity -- unless your name is Netflix.

The Leichtman Research Group says that although 30% of U.S. homes now have a Internet-connected TV -- via a video game system, a Blu-ray player, and/or the TV set itself -- only 10% of those viewers are actually watching video weekly. This video activity is double what it was a year ago. But among those Net-connected TV homes that have Netflix, video weekly activity climbs to 30%. Taking Netflix out of the mix, only 3% of Net-connected TV homes watch some video weekly. Netflix's Watch Instantly service now reaches 12% of adults weekly, according to Leichtman -- that's three times the number of a year ago. Three-quarters of that group uses it to watch streaming TV shows and movies on their television sets. and 60% access Netflix via a video game system.