Jobs Bio Leads on Blogs

The first authorized biography of Apple CEO Steve Jobs -- due out in 2012 -- captivated bloggers and tweeters alike, becoming one of the rare stories to figure prominently in both social media platforms in the same week.

For the week of April 11-15, the Jobs book ranked No. 1 on blogs, with almost a third (31%) of the news links, and ranked second on Twitter at 7%, according to the New Media Index from the Pew Research Center’s Project for Excellence in Journalism. This is the first biography in which Jobs agreed to participate, something that appealed to Internet commenters dissatisfied with several previous unauthorized biographies about the Apple CEO. The author of the book was also announced -- veteran journalist and author Walter Isaacson. While technology stories are very popular on Twitter, they do not frequently dominate on blogs. This was the first time that anything related to Apple placed among the top stories on blogs in 2011. And it represents only the third time that a technology topic has appeared among the top five stories any week this year. On Twitter however, either Apple itself or an Apple product was one of the top stories eight times in 14 weeks in 2011.