Privacy groups urge public to push for industry adoption of Google Buzz settlement terms

Privacy groups have launched an effort called Fix Google Privacy to put pressure on the Internet search giant to improve its practices for handling consumer information.

Among the changes they want is for Google to delete user search histories and to endorse a do-not-track requirement for Web browsers so that people could prevent their online activities from being followed by advertisers and other companies. "I think Google is thinking it can get away with doing the bare minimum," to comply with the settlement, said Jeff Chester, executive director of the Center for Digital Democracy. "That’s why this public comment period is so important. We’re not going to let Google off easy here."