Liquor Ads Move to Satellite Radio

[SOURCE: New York Times, AUTHOR: Stuart Elliott]
Under voluntary policies that dated to the start of radio and television, liquor makers refrained from running commercials on broadcast media. But in 1996, when Seagram began to defy the ban, some stations and networks started taking liquor spots with some stipulations like requiring entreaties to drink responsibly. Liquor makers, in turn, adopted stipulations as they arrived on television and radio -- like having commercials to appear only on programs where 75 percent or more of the listeners were 21 or older. Now satellite radio is joining the growing ranks of media outlets that accept liquor advertising, as it begins running musical commercials for Tanqueray gin. The commercials consist of a hip-hop song titled "Get Your Ice On," which can also be heard on several Web sites sponsored by Tanqueray. The spots, at two and a half minutes long, are running on Sirius channels like Cracked Up Comedy, Maxim Radio, OutQ Radio and Sports Byline.
http://www.nytimes.com/2005/11/03/business/media/03adco.html?pagewanted=all
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