Nearly 100 Million Households Online By '16, Mobile Ads To Grow 60%

Paving the way for more online activity, 99.4 million U.S. households will be online by the end of 2016 -- of which 97.9 million will have broadband services -- according to a new forecast from Interpublic Group's Magna Global.

As of the end of the fourth quarter of 2010, about 84.7 million homes -- or 71.5% of the total -- were online, while 90% of these homes accessed the Web using broadband services. Magna now predicts that 61.9 million U.S. homes -- or 50% of the total -- will subscribe to DVR services by the end of 2016, which would be up from 39.2 million -- 33.5% -- at the end of last year. By 2016, Magna expects that Video On Demand -- which it now defines as all Over-the-Top services -- will reach 70.1 million households, or about 57% of all TV-viewing households). This compares with 52.5 million VOD households -- 45% -- at the end of the fourth quarter of 2010.