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Submitted: May 1, 2011 - 10:42am
Originally published: May 1, 2011
Last updated: May 1, 2011 - 10:45am
Originally published: May 1, 2011
Last updated: May 1, 2011 - 10:45am
Source:
GigaOm
Author:
Om Malik
GroupOn might be darlings of the web right now, but as the launch of Facebook Deals shows, the game is far from over and we have just now taken first steps towards what is real (online) social commerce. If the first phase of e-commerce was the utilitarian hunt for staples, the next phase of e-commerce is about recreational shopping where the merger of social and interest graphs would drive buying decisions.
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