Originally published: May 2, 2011
Last updated: May 2, 2011 - 3:03pm
Google chairman Eric Schmidt just invested into Eyeview Digital, an Israeli startup that helps advertisers deliver highly personalized video ads. Schmidt's investment firm Innovation Endeavors led a $1 million round into the company, bringing his total investment to $1.5 million. Eyeview Digital already counts AOL and Johnson & Johnson as customers. It's of course easy to read too much into this stuff, but a startup like EyeView Digital sounds like a great potential partner or even acquisition for Google. So this makes sense, but conflicts of interest should be watched out for.
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