PTC Urges Upfront Responsibility

PTC URGES UPFRONT RESPONSIBILITY
[SOURCE: Multichannel News, AUTHOR: Linda Moss]
The Parents Television Council Tuesday gave a shout out to advertisers for the upfront, calling on companies making decisions about their sponsorships to exercise corporate responsibility. “As you make your ‘upfront’ television-sponsorship decisions over the coming weeks, please consider how the programming you support with your ad dollars will affect children -- even if children are not part of your target demographic,” PTC president Tim Winter said in an open letter to companies.
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