TV Everywhere approaches ubiquity, study finds

Parks Associates is predicting that TV Everywhere will be nearly everywhere by the end of 2011. In its report, "TV Everywhere: Growth, Solutions and Strategies," the Dallas-based market research company said that 81 percent of U.S. and Canadian pay TV subscribers will have access to TV Everywhere by the end of the year. The report said that traditional fast-follower Comcast is the market leader as it seeks to glue subscribers to its service and fend off outsiders such as Netflix which continue to whittle away at its basic video subscriber base.